#Parlancers completed the second leg of a 3 phased study designed to understand regional sociocultural differences for one of largest MNCs' regionally meaningful portfolio strategy revitalization.
In the phase I, we gathered all the secondary data and analysed them to arrive at a set of hypotheses that we validated through a #MarketStorming exercise (impromptu set of observation and skit interviews at/with different data points) in each of the selected cities in phase II. At the upcoming phase III, we will validate all the learnings through #ConsumerImmersions.
#VoiceAndBeyond #YourFavoriteBoutique #ParlanceCS See less
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